LED lighting for retail: ready-to-wear
LED lighting for retail: ready-to-wear
"Good lighting and natural colors"
For fashion stores, the use of LED lighting plays an important role in sales. Lamps and lights not only provide optimal brightness but also serve as a marketing tool. Shine the different products and illuminate
them in the most natural way. With the ideal lighting, you set up the mood of
the entire room as well as the mood of the guests. Good lighting in such a
store is characterized by an efficient combination of ambient lighting and
accent lighting.
Which LED lighting should be used in ready-to-wear stores?
Window shop
A bright window attracts the attention of pedestrians.
The showcase is used to present the store. Very quickly, the
first impression makes a difference. The customer will decide whether to
visit the store or not.
Glare-free lighting for a showcase is recommended.
Mannequins or staged products can be illuminated by LED spots and spotlights.
Product presentation
80% of the environment is perceived through the eyes. That
is why it is important to present products on sale with specific lighting on a
specific area.
Accent lighting focuses on these specific areas or on
certain objects in the stores. Products must always be illuminated in such a
way that they attract attention and natural colors are not distended. It is for
this reason that LED spotlights with a high color rendering are particularly well
suited for this situation.
Ambient lighting
When customers enter a store, they seek to define all of the
present supply and start to navigate the store.
While it was customary to illuminate the entire blind
evenly, the trend today is to focus on high-contrast lighting. Here, dimmable
(dimmable) LED spotlights and ceiling lights are very beneficial. A balance
between light and contrasts brings to the products a surplus of quality.

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